My challenge every season was to refresh the OFW brand’s “rinse-and-repeat” formula using each season’s theme-specific imagery and verbiage to create an immersive, inspiring, and enticing experience for the audience, no matter where you hear about it or how close the next show was slated for.

This role let me showcase my expertise in social media strategy and explore content creation through the lens of fashion.

This is where I got to play, explore, learn, and grow the most.

Content curation and direction + Graphic design + Copywriting + Wardrobe management | Sami Hartong